Trademark Cancellation For Non-Use | How Can Export-Oriented Enterprises Win The “Battle For Evidence”?

Recently, I handled a case involving the submission of evidence of use in a trademark cancellation proceeding for an export-oriented enterprise, which offered considerable practical insight. The client was engaged in the export trade of the relevant goods, and a competitor filed an application to cancel its core trademark on the ground that it had not been used for three consecutive years. As the trademark was the client’s principal core mark, its cancellation could have caused immeasurable losses to the company. Therefore, upon receipt of the Notice on Submission of Evidence of Use of the Registered Trademark, the client immediately established a dedicated internal project team and, taking into account our recommendations, actively proceeded with the collection and organization of evidence.